In the United States, the color of your car can make a massive difference in resale. From culture to trends, science has figured out why some car colors fade less than others. This information is essential to resell your car in a few years or make a sound investment.
The iSeeCars.com study shows the most popular car color among Americans.
White Color
White is the most popular car color, with a 25.8 percent market share. It has always appealed to Americans and for a good reason. It gives a clean, simple look and has a high resale value. White cars usually have a relatively slower depreciation rate than any other color and are easy to maintain.
Black Color
Black is another color that consistently performs well in resale markets. Often associated with elegance, black cars appeal to buyers looking for a vehicle that stands out. This color is trendy for luxury cars and high-end SUVs, with solid demand in the used car market. As the second best-selling car color, holding a 22.3 percent market share, black represents power, qualities many people desire in a vehicle.
Gray Color
Gray is the third most loved color in cars, holding 18.4 percent market share. It is the middle ground between black and white. The color conveys a sense of reliability and good professional choice, especially for practical people who don’t want to get much attention. The value of gray-colored cars does not depreciate much over time, making them a top choice, particularly in the sedan and SUV market.
Silver Color
Silver is the fourth most popular car color among Americans, with a 12.1 percent market share. It is easy to maintain, as dirt and scratches are less noticeable on silver-colored cars. Additionally, silver looks good in low light, offering a classy and innovative appearance. These qualities make silver one of the best choices in terms of resale value.
Blue Color
Blue signifies trust and reliability, making it a desirable car color. It holds a 9.5 percent market share and fifth rank in the most popular car colors list. The color is known to strike a perfect balance, as it is not as bland as white, black, or silver but stands out as a unique and royal color. This appeals to a broad spectrum of consumers, which can ultimately result in better resale value.
Red Color
Red is a bold, bright, and attention-grabbing color on the road, promising the best resale value. Its market share is 8.6 percent. While not everyone would necessarily prefer a red car, it will get the attention of people who want a car with character. Red is most popular among sports cars and performance vehicles, as the boldness of red complements the elegance and excitement of these cars.
Brown Color
Brown is a relatively new color in the automobile industry, providing unique alternatives to traditional colors like black or gray. The color is quite popular, with a 0.9 percent market share. It is an extension of beige but is considered chic and elegant. With its warm and natural undertones, brown attracts buyers who want something in natural colors. It is especially prevalent in premium cars like SUVs and crossovers, as it perfectly complements these high-end cars’ toughness.
Green Color
Green is one of the less popular car colors, with a 0.8 percent market share, but it can provide good resale value for buyers seeking to own a unique color car. Green signifies stability, freshness, and prosperity, appealing to buyers who appreciate these qualities. Additionally, certain shades of green, such as forest green and emerald, have a better resale value than typical colors. The exclusivity and aesthetic appeal of green make it a wise choice in the used car market.
Orange Color
Orange is a color that connotes personality, and it is chosen by car lovers who wish to have a car that mirrors their personalities. Even though orange-colored cars are not frequently seen on the roads and hold only a 0.6 percent market share, they have higher resale value because they are unique. Orange car colors, especially bright ones, depreciate less than standard colors. The uniqueness of orange helps maintain its resale value in the car market.
Beige Color
Beige is another color that is not very popular, with a market share of only 0.5 percent. However, it is a good choice for those who want a low-maintenance car. Its natural tone helps hide dust and scratches, leading to high resale value. Besides, the color is very subtle and easily blends in, making it perfect for people who don’t want to go with regular colors but want something unique.
Purple Color
Purple, a deep and rich color, highlights royalty and elegance. Ranked eleventh on the list, this color holds a market share of only 0.3 percent. It is quite popular among buyers searching for a stylish car but not wanting to go for the most standard black or gray. Purple is more prevalent in sedans or posh SUVs, but it remains relatively rare, boosting demand in the used car market. The rarity of this color contributes to its high resale value.
Gold Color
Gold is more of a color that creates a feeling of luxury and exclusivity, making it suitable for premium cars. While not as popular as other colors on the list, with a relatively low market share of 0.2 percent, gold vehicles tend to depreciate slowly, especially in the luxury class. Additionally, gold is a unique color in the car segment, making it harder to find, which can increase its resale value. Buyers are willing to pay more for uncommon colors like gold instead of regular colors.
Yellow Color
Yellow is another color that some people might not like, but it has excellent resale value for those ready to go for it. This color ranks last on the list with a 0.1 percent market share. Like orange, yellow is not very common; therefore, buying a used yellow car won’t be easy. This color is more familiar with sports cars and any other high-performance car since the abrasiveness of yellow fits the vehicle’s image. This association increases its resale value.
