TikTok is a powerful platform for small businesses to connect with millions. The team at VIVID ADS analyzed top #smallbusiness videos, focusing on views, likes, and product types. They identified the most popular and engaging categories. Here are the 20 top-performing small business videos on TikTok, showcasing what captivates audiences the most.
Stationery
Stationery videos captivate with aesthetic designs, organization tips, and DIY projects. The top-performing stationery video has garnered a staggering 322.3 million views and 17.9 million likes. The appeal lies in the visually pleasing presentation of planners, notebooks, and artistic tools that inspire creativity. Popular content includes bullet journaling, calligraphy tutorials, and showcasing unique stationery items that grab the viewers’ attention.
Accessories
Accessories are a hit on TikTok, with the top videos receiving 168 million views and 10.7 million likes. These videos often feature trendy fashion accessories, such as jewelry, bags, and scarves, showcased through creative styling tips and unboxing experiences. Tutorials on how to style different accessories, along with behind-the-scenes looks at the creation process, draw significant engagement from fashion enthusiasts.
Beauty
Beauty videos dominate the platform, with the top beauty content attracting 164.4 million views and 14.4 million likes. Tutorials, product reviews, and before-and-after transformations drive engagement, helping small beauty businesses reach a vast audience. Skincare routines, makeup hacks, and haircare tips are especially popular, providing valuable insights and recommendations to viewers.
Stress Relief
Stress relief products, especially those that are unique or DIY, perform exceptionally well. Top videos in this category have amassed 139 million views and 8.2 million likes. Viewers are drawn to stress relief gadgets, calming techniques, and soothing product demonstrations. Content featuring ASMR, meditation guides, and DIY stress relief toys resonates with audiences seeking relaxation.
Food
Food videos are immensely popular on TikTok, showcasing recipes, cooking hacks, and unique food items. The top food video has 135.7 million views and 13.9 million likes. Small food businesses use TikTok to highlight their delicious offerings, from gourmet meals to quirky snacks. Recipe tutorials, taste tests, and food challenges engage food lovers and drive massive traffic.
Flowers
Flower-related content, including bouquet arrangements and floral design tips, resonates with viewers. These videos have reached 101.7 million views and 15.6 million likes. The vibrant visuals and creative arrangements make flower videos a favorite among TikTok users. Time-lapse videos of flower arrangements and tutorials on DIY bouquets are particularly popular.
Decor
Decor videos featuring home decorating tips, DIY projects, and interior design inspiration attract substantial attention. The leading decor video has 77.2 million views and 5.9 million likes. Small decor businesses use TikTok to showcase their products in beautifully styled spaces. Content includes room makeovers, seasonal decorating ideas, and furniture upcycling projects.
Printing
Printing businesses leverage TikTok to demonstrate custom printing processes, unique designs, and product applications. Top videos in this niche have garnered 61.2 million views and 4.6 million likes, appealing to a creative and entrepreneurial audience. Tutorials on designing custom prints, behind-the-scenes looks at the printing process, and showcasing finished products attract high engagement.
Toys
Toy videos, including demonstrations, unboxing, and creative play ideas, captivate a younger audience and their parents. The top toy video boasts 52.7 million views and 2.6 million likes. These videos often feature engaging and imaginative content that sparks joy and curiosity. Popular themes include DIY toy creations, educational toys, and nostalgic toy collections.
Fashion
Fashion videos on TikTok showcasing styling tips, fashion hauls, and trend highlights attract significant views. The leading fashion video has 47.4 million views and 4.7 million likes. Small fashion businesses use TikTok to reach fashion enthusiasts and potential customers. Content includes seasonal lookbooks, outfit transformations, and fashion tips for various body types.
Kitchenware
Kitchenware videos featuring cooking gadgets, innovative tools, and organization tips perform well on TikTok. The top video in this category has 45.6 million views and 2.9 million likes. These videos appeal to home cooks and culinary enthusiasts looking for the latest kitchen trends. Demonstrations of unique kitchen gadgets, storage solutions, and time-saving cooking techniques are particularly popular.
Soap
Soap-making videos, including DIY tutorials and product showcases, engage a dedicated audience. The top soap video has 24.1 million views and 2.7 million likes. The process of creating beautifully crafted soaps captivates viewers and drives interest in small soap businesses. Popular content includes cold-process soap making, decorative soap designs, and natural ingredient highlights.
Graphic Design
Graphic design content showcasing design tips, software tutorials, and creative projects attracts a niche audience. The top video in this category has 22.3 million views and 2.3 million likes. Graphic designers use TikTok to share their expertise and inspire others in the field. Content includes design challenges, logo creation tutorials, and time-lapse videos of digital art projects.
Gardening
Gardening videos offering plant care tips, garden transformations, and DIY projects resonate with nature lovers. The leading gardening video has 21.3 million views and 816,000 likes. These videos highlight the beauty and benefits of gardening, inspiring viewers to cultivate their green spaces. Popular themes include urban gardening, indoor plant care, and seasonal planting guides.
Wellness
Wellness videos focusing on self-care routines, mental health tips, and holistic practices appeal to a health-conscious audience. The top wellness video has 18.5 million views and 354,000 likes. Small wellness businesses use TikTok to promote their products and share valuable health insights. Content includes guided meditations, healthy lifestyle tips, and natural remedy recommendations.
Ceramics
Ceramic videos featuring pottery making, glazing techniques, and finished product showcases attract art enthusiasts. The top ceramic video has 18.4 million views and 163,000 likes. The artistic process and unique creations draw viewers interested in handmade ceramics. Popular content includes pottery wheel demonstrations, ceramic painting tutorials, and showcasing finished pieces.
Crochet
Crochet videos, including tutorials, project ideas, and product showcases, engage a crafty audience. The top crochet video has 17.5 million views and 2.5 million likes. These videos inspire viewers to take up crochet and explore the creativity of handmade items. Popular themes include step-by-step crochet guides, pattern sharing, and showcasing completed projects.
Candles
Candle-making videos showcasing the process from start to finish attract viewers with their soothing and creative content. The top candle video has 16.2 million views and 634,000 likes. Small candle businesses use TikTok to highlight their unique scents and designs. Content includes soy candle making, decorative candle techniques, and scent blending tips.
Packaging
Packaging videos featuring creative unboxing experiences and packaging design tips engage a visually-oriented audience. The leading packaging video has 10.8 million views and 585,000 likes. These videos highlight the importance of presentation in product marketing. Popular content includes eco-friendly packaging ideas, custom packaging designs, and unboxing reactions.
Crafts
Craft videos showcasing DIY projects, creative techniques, and finished crafts captivate a hands-on audience. The top craft video has 8.5 million views and 836,000 likes. Small craft businesses use TikTok to share their passion and inspire others to get creative. Popular themes include holiday crafts, upcycling projects, and handmade gift ideas.
